Ch. 11- Developing and Managing Products

Mercedes is responsible for design for environmet. there cars are very safe.Mercedes has been i full compliance iso 1400and they also make their cars a little safer for the enviroment. for example after to 2013 they upgraded the c-class so i could improves in every catergory. the materials they use are to make car lighter , however more efficient. some of there cars are diesel more cheaper less damaging to the earth.

ch.8 segmenting and tarketing markets

Mercedes-Benz has a lot of stores in the unites states. there are about 350 store. one in particular is the one down town Manhattan. they target rich people however, they also target peopl from 25 to 40 because some of them have stable and good jobs which they could afford the car. people form upper class and that like Mercedes tend to but the e-class because of all the different feature it has compare to the other one and is more luxurious.  they rely that their car is safer than others.

15.ch. marketing communications

Mercedes Benz seeks new ways to inspire. Mercedes- Benz called mecedes me. Mercedes me is a digital ecosystem, combining owned vehicle related solutions with solutions with lifestyle con toms, ego Mercedes customized content we increase the retention period of customers. SLR MCLAREN makes you one elites drivers in the world.current marketing situation Mercedes-Benz manufacture  and markets luxury with dealers in the united states.

ch-10 product concepts

Mercedes name is known almost in the whole word. Mercedes product are s-class, e-class,c-class and the ml-class, while others models, including G-CLASS, Cl- class and SLK-CLASS are full imported. Mercedes logo is one of the most iconic and recognizable logos anywhere is known. one product that people could buy and have a luxury car is the CLA-250 it goes around 30000. in India this product is very demanding.  one of Mercedes new item includes the multi-beam led head lamps and was award 'Red dot award' to the driveler and high performance in the road performance. Mercedes name equity to be regarded as the world most valuable premium automobile brand. Mercedes safety is incredible with new innovation and abs system.