ch.8 segmenting and tarketing markets

Mercedes-Benz has a lot of stores in the unites states. there are about 350 store. one in particular is the one down town Manhattan. they target rich people however, they also target peopl from 25 to 40 because some of them have stable and good jobs which they could afford the car. people form upper class and that like Mercedes tend to but the e-class because of all the different feature it has compare to the other one and is more luxurious.  they rely that their car is safer than others.