Ch. 17 - Personal Selling and Sales Management

Mercedes benz with customer satisfaction is consider advance for their firms. Mercedes has a strong relationship with their clients and in retaining existing customers. the renowed luxury Germany automaker company is one of the best automotive brands in the world has strenghtened their custome relationship management by introducing digital service drive. Mercedes greets it customers with an IPAD when the service and the billing is completed. probably everybody in the world herd about Mercedes. Mercedes straregy personal sales. technology has helped Mercedes. Mercedes lets you costume your car and to have a private conversation about your car if you want to customize it.

16-advertising,public relations, and sales promotion

Mercedes Benz is the best or nothing. the ace matrix announced that Mercedes -benz is most effective luxury automobile brand of 2015. Mercedes advertise thorough tv and video. Mercedes received an ace score of 599 up to from 592 in 2014. Mercedes advertise the super bowl. Mercedes was very success in the super bowl. mercedes also is one of the most prestigious  brand of luxury.

ch-14 Marketing Channels and Retailing

i visited a local retailer of the Mercedes-Benz in queens. i was outside the retailer when a guy that works for them ask me if i needed help. there customers service is one of a kind. he ask me if i had bad or good credit. he told told me a lot of information about Mercedes. than of course i told him that it was a school project. he gave me a tour man they had like 400 Mercedes from sedan to SUV

. In that retailer the car that it sold more is the CLA IS 32000 thousand. he told me before the cla was the most expensive one, however that changed now is the cheapest one. the c class was the cheapest but now is very expensive and a smaller busy is worth 45000. the c-class coop is amazing it has panna roof and all that. Mercedes benz customers service is the best i had to leave the dealership because the guy wouldn't stop providing me with new information about new Mercedes.

Ch-6 Consumer decision making

three years ago Mercedes design a smaller car. since than Mercedes has spend 1.65billion dollars to to design new product line. this new product car strikes consumer uttelty unique in comparison on because of is length of under 12 feet and weight in 2200 pounds it is the smallest Mercedes ever introduce. the new design of this car will make it one of the safest compact cars on the road, particularly on the narrow of crowded cities in Europe and asia. they understand if they want to keep consumers happy in those places.the grow overall for luxury cars is slow. the a class is one of a kind is purpose is to target new consumers. it hopes to capture young urban professional market 30-something single or a s

mall family. Mercedes created a five year stragery or goals they intended to achieve. this means that the consumer places a significant effort into both the identification of alternative criteria, as well as in choosing how to apply to the purchase making decision. consumers are greater need for a higher level of involvement in a purchase is able to recognize and identify significant distinctions and differentiation exist among. in automobile industry these differentiation

exist among the various of automobile manufacture car model and styles they may offer and negative consequences that may arise of the purchase being wrong one. Mercedes has three pointed star the quintessential prestige symbol-one most recognize and respected''.

CH-5 developing a global vision

Mercedes Benz uses global vision to see outside of it nature. Mercedes have claim the crown from BMW as the world biggest seller of luxury cars. Mercedes has made alot of sells in china of 483 487 cars largely driven cars. Mercedes Benz made large amounts of investment in research and development just so it could stay on top of the world as top luxury maker. Mercedes as partner up with lexus so they could have a market in mexicon they trying to expand everywhere.sedan also has been demanded more over the past years. in the social media Mercedes

is everywhere. in Tokyo they are going to design special cars for the people over there.