Ch-6 Consumer decision making

three years ago Mercedes design a smaller car. since than Mercedes has spend 1.65billion dollars to to design new product line. this new product car strikes consumer uttelty unique in comparison on because of is length of under 12 feet and weight in 2200 pounds it is the smallest Mercedes ever introduce. the new design of this car will make it one of the safest compact cars on the road, particularly on the narrow of crowded cities in Europe and asia. they understand if they want to keep consumers happy in those places.the grow overall for luxury cars is slow. the a class is one of a kind is purpose is to target new consumers. it hopes to capture young urban professional market 30-something single or a s

mall family. Mercedes created a five year stragery or goals they intended to achieve. this means that the consumer places a significant effort into both the identification of alternative criteria, as well as in choosing how to apply to the purchase making decision. consumers are greater need for a higher level of involvement in a purchase is able to recognize and identify significant distinctions and differentiation exist among. in automobile industry these differentiation

exist among the various of automobile manufacture car model and styles they may offer and negative consequences that may arise of the purchase being wrong one. Mercedes has three pointed star the quintessential prestige symbol-one most recognize and respected''.