Ch. 11- Developing and Managing Products

Mercedes is responsible for design for environmet. there cars are very safe.Mercedes has been i full compliance iso 1400and they also make their cars a little safer for the enviroment. for example after to 2013 they upgraded the c-class so i could improves in every catergory. the materials they use are to make car lighter , however more efficient. some of there cars are diesel more cheaper less damaging to the earth.

ch.8 segmenting and tarketing markets

Mercedes-Benz has a lot of stores in the unites states. there are about 350 store. one in particular is the one down town Manhattan. they target rich people however, they also target peopl from 25 to 40 because some of them have stable and good jobs which they could afford the car. people form upper class and that like Mercedes tend to but the e-class because of all the different feature it has compare to the other one and is more luxurious.  they rely that their car is safer than others.

15.ch. marketing communications

Mercedes Benz seeks new ways to inspire. Mercedes- Benz called mecedes me. Mercedes me is a digital ecosystem, combining owned vehicle related solutions with solutions with lifestyle con toms, ego Mercedes customized content we increase the retention period of customers. SLR MCLAREN makes you one elites drivers in the world.current marketing situation Mercedes-Benz manufacture  and markets luxury with dealers in the united states.

ch-10 product concepts

Mercedes name is known almost in the whole word. Mercedes product are s-class, e-class,c-class and the ml-class, while others models, including G-CLASS, Cl- class and SLK-CLASS are full imported. Mercedes logo is one of the most iconic and recognizable logos anywhere is known. one product that people could buy and have a luxury car is the CLA-250 it goes around 30000. in India this product is very demanding.  one of Mercedes new item includes the multi-beam led head lamps and was award 'Red dot award' to the driveler and high performance in the road performance. Mercedes name equity to be regarded as the world most valuable premium automobile brand. Mercedes safety is incredible with new innovation and abs system.

Ch. 17 - Personal Selling and Sales Management

Mercedes benz with customer satisfaction is consider advance for their firms. Mercedes has a strong relationship with their clients and in retaining existing customers. the renowed luxury Germany automaker company is one of the best automotive brands in the world has strenghtened their custome relationship management by introducing digital service drive. Mercedes greets it customers with an IPAD when the service and the billing is completed. probably everybody in the world herd about Mercedes. Mercedes straregy personal sales. technology has helped Mercedes. Mercedes lets you costume your car and to have a private conversation about your car if you want to customize it.

16-advertising,public relations, and sales promotion

Mercedes Benz is the best or nothing. the ace matrix announced that Mercedes -benz is most effective luxury automobile brand of 2015. Mercedes advertise thorough tv and video. Mercedes received an ace score of 599 up to from 592 in 2014. Mercedes advertise the super bowl. Mercedes was very success in the super bowl. mercedes also is one of the most prestigious  brand of luxury.

ch-14 Marketing Channels and Retailing

i visited a local retailer of the Mercedes-Benz in queens. i was outside the retailer when a guy that works for them ask me if i needed help. there customers service is one of a kind. he ask me if i had bad or good credit. he told told me a lot of information about Mercedes. than of course i told him that it was a school project. he gave me a tour man they had like 400 Mercedes from sedan to SUV

. In that retailer the car that it sold more is the CLA IS 32000 thousand. he told me before the cla was the most expensive one, however that changed now is the cheapest one. the c class was the cheapest but now is very expensive and a smaller busy is worth 45000. the c-class coop is amazing it has panna roof and all that. Mercedes benz customers service is the best i had to leave the dealership because the guy wouldn't stop providing me with new information about new Mercedes.