ch.4-The Markeing Enviroment

Mercedes Benz in the marketing mix has a place. Mercedes Benz is top most recognized global automobile brands. this achievement and high profit has come with hard work, patience,and excellent applications of is effective marketing all rolled into one. this company has always try to maintain on the top with there brand of cars, buses,and their luxury nature. Mercedes Benz strongest product in the mix is product p.In India Mercedes is leading in the Indian brand market Mercedes has propelled to changed their customers attitudes toward Mercedes. Mercedes has expanded over the years and has attracted younger people. In order to keep informing there customers about there product they do online advertising, social media,establishing excellent in customer service. Mercedes Benz has is place on the market mix and there introducing a lot of new technology and safety innovations. they dist rube there product through a broad network of dealers thought the world. Mercedes has 14 models hey go from 21,4900 to 7,680,000. Mercedes deal with niche where the customer is more concerned with on what they are getting on the product more than anything else.

ch.18-Social media and Marketing

Mercedes-Benz started to used marketing segmentation in which they teamed up with skill fully designed digital to create a "generation Benz' was an online community of approximately 200 to 250 people aged between 20 and 39 who there job was to provide information to the Mercedes about the habits and preferences of the customer. they used social listening to develop marketing strategy. Which they were able to put the Mercedes cla class 200  more affordable because of this. Facebook has been influential in the market for Mercedes. Mercedes Benz has gather more than 20 million followers. They also separate regional accounts. In the Facebook has a very-planned they post 2-3 times per day and there content is visually driven mainly with images and videos including live streaming videos. In there posts are mainly of cars in action for example. racing.  on twitter they post 6 to 8 times per day and they have multiple account. They get between 50k and 100k in every post. another is Instagram is very valuable it is the second most important social platform to the Mercedes. they have 5 to 7 millions followers globally and in the U.S.A they have 1.1 million. they also post in various locations around the world. this postings called innovative campaigns they hand account to some of there in employees and there employees job is to post hashtags in different places or during the there day. Mercedes-Benz is very good at social listening because of the perfectly understand specific nature of the social media channels. there hashtags are excellent. there weakness is at engagement with customers but there working on it.

ch.2-Strategic Planning

The Mercedes Benz goal is to stay as one of the leader  in technology and innovation.they want to create more cars with green technology. Mercedes also is targeting younger audiences. they were weak in that field that most of the people who have Mercedes are on average 50 and up.one of there goals is to attract people form the age 25 to 40 so they could grow there market up to 75 million people. they have also subsides some cars so that a lot of more people have the chance to afford a luxury car. there are trying to fix another weakness is maintenance because Mercedes are expensive to maintain e. there product Portfolio is good because of the sedan they which make them compete with others. Mercedes will try to work these weakness, however it doesnt  stop them from reaching there goals they want to expand to Asia there ready establish in India. pollution is already affecting us in some way or another Mercedes is trying to make there cars better for the environment. for example. in 2015 they reduce the average of co2 emission in there cars from 129grams per kilometers to 123 kilometers and the target for 2016 was 125 they have reached there goal already.

History and Mission Statement

 

History of Mercedes-Benz

'It’s not the idea, it’s the implementation that counts.'

Gottlieb Daimler is born on 17 March 1834 in Schorndorf. After training as a gunsmith and working in France, he attends the Polytechnic School in Stuttgart from 1857 to 1859. After completing various technical activities in France and England, he starts work as a draftsman in Geislingen in 1862. At the end of 1863, he is appointed workshop inspector in a machine tool factory in Reutlingen, where he meets Wilhelm Maybach in 1865. In 1872, he becomes Technical Director of the gas engine manufacturer Deutz Gasmotorenfabrik, where he becomes familiar with Otto’s four-stroke technology. After differences with the Managing Director, he leaves the company in 1882. Daimler sets up a development workshop in his greenhouse at his Cannstatt villa to concentrate on developing petrol-driven four-stroke engines. Working with Wilhelm Maybach in 1884, he develops an internal combustion engine known today as the 'Grandfather Clock'. With its compact, low-weight design, the machine forms the basis for installation in a vehicle. The costs of trial operations soon consume Daimler’s entire fortune, however, so he is obliged to find business partners. He founds 'Daimler-Motoren-Gesellschaft' on 28 November 1890 together with Max Duttenhofer and his business partner Wilhelm Lorenz. But while Duttenhofer wants to produce stationary engines, Daimler prefers to focus on vehicle production, and a dispute ensues.

After Wilhelm Maybach resigns in 1891 due to unacceptable terms of contract, Daimler resorts to a ruse. He continues to build engines with Maybach, but the patents are all in his name. The increasingly tense relationship with Duttenhofer and Lorenz lead them to exclude Daimler as a shareholder. A deterioration in finances leads to stagnating technical development, which prompts DMG to attempt to reinstate Maybach in 1895. He refuses, pointing out that he would not come back without Daimler. In the end, commercial pressures result in both of them returning to the company. Thanks to the Phoenix engine built by Maybach, the Daimler engine gains popularity abroad. A group of English industrialists are prepared to pay 350,000 Marks for licensing rights. Maybach is appointed Technical Director of DMG, and Gottlieb Daimler receives a position on the Technical Board and becomes the Inspector General of the Supervisory Board. The return of both men to DMG is an unexpected boost for the company. Gottlieb Daimler enjoys this rapid development for only a short period of time. He dies of heart disease on 6 March 1900.

Mission Statement 

Our main business objective is to be the best provider for technical accessories
and collection. With innovative and high quality products, we ensure sustainable economic growth and a constant contribution to the group’s success.

We pursue this goal consistently by

• fulfilling our customers’ needs for individualization, enhanced attractiveness and additional features for their vehicle with our comprehensive portfolio.
• transferring the brand values of Mercedes-Benz, smart and Mercedes-AMG and their premium claim on our complete product range.
• developing products which stand for quality and safety and furthermore set standards in terms of innovation and outstanding design.
• ensuring powerful and efficient processes.
• looking at our employees as key success factor and offering them an attractive working environment.
• being a reliable and long-term oriented partner for our customers, suppliers, employees and colleagues.

Besides integrity, sustainability and mutual appreciation, our mission statement is the basis for all our business activities. It underscores our shared philosophy and is measure for dealing with each other – with the worldwide employees, business partners and customers. Furthermore it lays the foundation for a sustainable and successful business development.

WELCOME TO AMG

The dreams of people who love performance—this is the focus of everything we do at AMG. To fulfill them is our duty. To exceed them is our ideal. We are always prepared to go one step further, with superlative performance and sports cars that challenge the limits of physics. And with thrilling driving experiences that condense into unforgettable AMG moments. This is the World of Driving Performance: created to give our all and to extract even more—from every mile, and from every moment.

PASSION NEVER CUTS CORNERS.

In 1967, two automotive engineers with a passion for motorsports began fine-tuning engines for Mercedes-Benz racecars in an old mill. Today, as the performance division of Mercedes-Benz, AMG creates some of the most sought-after vehicles in the world. They're the product of skilled craftsmen, designers and engineers who live to test the limits, and one shared conviction: on the road to driving performance, short cuts never win the race.