ch.18-Social media and Marketing

Mercedes-Benz started to used marketing segmentation in which they teamed up with skill fully designed digital to create a "generation Benz' was an online community of approximately 200 to 250 people aged between 20 and 39 who there job was to provide information to the Mercedes about the habits and preferences of the customer. they used social listening to develop marketing strategy. Which they were able to put the Mercedes cla class 200  more affordable because of this. Facebook has been influential in the market for Mercedes. Mercedes Benz has gather more than 20 million followers. They also separate regional accounts. In the Facebook has a very-planned they post 2-3 times per day and there content is visually driven mainly with images and videos including live streaming videos. In there posts are mainly of cars in action for example. racing.  on twitter they post 6 to 8 times per day and they have multiple account. They get between 50k and 100k in every post. another is Instagram is very valuable it is the second most important social platform to the Mercedes. they have 5 to 7 millions followers globally and in the U.S.A they have 1.1 million. they also post in various locations around the world. this postings called innovative campaigns they hand account to some of there in employees and there employees job is to post hashtags in different places or during the there day. Mercedes-Benz is very good at social listening because of the perfectly understand specific nature of the social media channels. there hashtags are excellent. there weakness is at engagement with customers but there working on it.