Ch. 12-Services and Nonprofit Organization Marketing

              the company of Mercedes is a very large company, which they offer different service. the company motto is "the best or nothing". they have service like auto repair shop, their services is execllent it attracts costumers back . they take your vehicle to the heart, which they care about. to obtain a Mercedes you don t have to paid the full amount up front, they have service like leasing or financing. Mercedes has a lot of non profit organization one which includes 500 volunteers and 3,000 hours of community service.

Ch. 11- Developing and Managing Products

Mercedes is responsible for design for environmet. there cars are very safe.Mercedes has been i full compliance iso 1400and they also make their cars a little safer for the enviroment. for example after to 2013 they upgraded the c-class so i could improves in every catergory. the materials they use are to make car lighter , however more efficient. some of there cars are diesel more cheaper less damaging to the earth.

ch.8 segmenting and tarketing markets

Mercedes-Benz has a lot of stores in the unites states. there are about 350 store. one in particular is the one down town Manhattan. they target rich people however, they also target peopl from 25 to 40 because some of them have stable and good jobs which they could afford the car. people form upper class and that like Mercedes tend to but the e-class because of all the different feature it has compare to the other one and is more luxurious.  they rely that their car is safer than others.

15.ch. marketing communications

Mercedes Benz seeks new ways to inspire. Mercedes- Benz called mecedes me. Mercedes me is a digital ecosystem, combining owned vehicle related solutions with solutions with lifestyle con toms, ego Mercedes customized content we increase the retention period of customers. SLR MCLAREN makes you one elites drivers in the world.current marketing situation Mercedes-Benz manufacture  and markets luxury with dealers in the united states.

ch-10 product concepts

Mercedes name is known almost in the whole word. Mercedes product are s-class, e-class,c-class and the ml-class, while others models, including G-CLASS, Cl- class and SLK-CLASS are full imported. Mercedes logo is one of the most iconic and recognizable logos anywhere is known. one product that people could buy and have a luxury car is the CLA-250 it goes around 30000. in India this product is very demanding.  one of Mercedes new item includes the multi-beam led head lamps and was award 'Red dot award' to the driveler and high performance in the road performance. Mercedes name equity to be regarded as the world most valuable premium automobile brand. Mercedes safety is incredible with new innovation and abs system.

Ch. 17 - Personal Selling and Sales Management

Mercedes benz with customer satisfaction is consider advance for their firms. Mercedes has a strong relationship with their clients and in retaining existing customers. the renowed luxury Germany automaker company is one of the best automotive brands in the world has strenghtened their custome relationship management by introducing digital service drive. Mercedes greets it customers with an IPAD when the service and the billing is completed. probably everybody in the world herd about Mercedes. Mercedes straregy personal sales. technology has helped Mercedes. Mercedes lets you costume your car and to have a private conversation about your car if you want to customize it.

16-advertising,public relations, and sales promotion

Mercedes Benz is the best or nothing. the ace matrix announced that Mercedes -benz is most effective luxury automobile brand of 2015. Mercedes advertise thorough tv and video. Mercedes received an ace score of 599 up to from 592 in 2014. Mercedes advertise the super bowl. Mercedes was very success in the super bowl. mercedes also is one of the most prestigious  brand of luxury.

ch-14 Marketing Channels and Retailing

i visited a local retailer of the Mercedes-Benz in queens. i was outside the retailer when a guy that works for them ask me if i needed help. there customers service is one of a kind. he ask me if i had bad or good credit. he told told me a lot of information about Mercedes. than of course i told him that it was a school project. he gave me a tour man they had like 400 Mercedes from sedan to SUV

. In that retailer the car that it sold more is the CLA IS 32000 thousand. he told me before the cla was the most expensive one, however that changed now is the cheapest one. the c class was the cheapest but now is very expensive and a smaller busy is worth 45000. the c-class coop is amazing it has panna roof and all that. Mercedes benz customers service is the best i had to leave the dealership because the guy wouldn't stop providing me with new information about new Mercedes.

Ch-6 Consumer decision making

three years ago Mercedes design a smaller car. since than Mercedes has spend 1.65billion dollars to to design new product line. this new product car strikes consumer uttelty unique in comparison on because of is length of under 12 feet and weight in 2200 pounds it is the smallest Mercedes ever introduce. the new design of this car will make it one of the safest compact cars on the road, particularly on the narrow of crowded cities in Europe and asia. they understand if they want to keep consumers happy in those places.the grow overall for luxury cars is slow. the a class is one of a kind is purpose is to target new consumers. it hopes to capture young urban professional market 30-something single or a s

mall family. Mercedes created a five year stragery or goals they intended to achieve. this means that the consumer places a significant effort into both the identification of alternative criteria, as well as in choosing how to apply to the purchase making decision. consumers are greater need for a higher level of involvement in a purchase is able to recognize and identify significant distinctions and differentiation exist among. in automobile industry these differentiation

exist among the various of automobile manufacture car model and styles they may offer and negative consequences that may arise of the purchase being wrong one. Mercedes has three pointed star the quintessential prestige symbol-one most recognize and respected''.

CH-5 developing a global vision

Mercedes Benz uses global vision to see outside of it nature. Mercedes have claim the crown from BMW as the world biggest seller of luxury cars. Mercedes has made alot of sells in china of 483 487 cars largely driven cars. Mercedes Benz made large amounts of investment in research and development just so it could stay on top of the world as top luxury maker. Mercedes as partner up with lexus so they could have a market in mexicon they trying to expand everywhere.sedan also has been demanded more over the past years. in the social media Mercedes

is everywhere. in Tokyo they are going to design special cars for the people over there.

ch.4-The Markeing Enviroment

Mercedes Benz in the marketing mix has a place. Mercedes Benz is top most recognized global automobile brands. this achievement and high profit has come with hard work, patience,and excellent applications of is effective marketing all rolled into one. this company has always try to maintain on the top with there brand of cars, buses,and their luxury nature. Mercedes Benz strongest product in the mix is product p.In India Mercedes is leading in the Indian brand market Mercedes has propelled to changed their customers attitudes toward Mercedes. Mercedes has expanded over the years and has attracted younger people. In order to keep informing there customers about there product they do online advertising, social media,establishing excellent in customer service. Mercedes Benz has is place on the market mix and there introducing a lot of new technology and safety innovations. they dist rube there product through a broad network of dealers thought the world. Mercedes has 14 models hey go from 21,4900 to 7,680,000. Mercedes deal with niche where the customer is more concerned with on what they are getting on the product more than anything else.

ch.18-Social media and Marketing

Mercedes-Benz started to used marketing segmentation in which they teamed up with skill fully designed digital to create a "generation Benz' was an online community of approximately 200 to 250 people aged between 20 and 39 who there job was to provide information to the Mercedes about the habits and preferences of the customer. they used social listening to develop marketing strategy. Which they were able to put the Mercedes cla class 200  more affordable because of this. Facebook has been influential in the market for Mercedes. Mercedes Benz has gather more than 20 million followers. They also separate regional accounts. In the Facebook has a very-planned they post 2-3 times per day and there content is visually driven mainly with images and videos including live streaming videos. In there posts are mainly of cars in action for example. racing.  on twitter they post 6 to 8 times per day and they have multiple account. They get between 50k and 100k in every post. another is Instagram is very valuable it is the second most important social platform to the Mercedes. they have 5 to 7 millions followers globally and in the U.S.A they have 1.1 million. they also post in various locations around the world. this postings called innovative campaigns they hand account to some of there in employees and there employees job is to post hashtags in different places or during the there day. Mercedes-Benz is very good at social listening because of the perfectly understand specific nature of the social media channels. there hashtags are excellent. there weakness is at engagement with customers but there working on it.

ch.2-Strategic Planning

The Mercedes Benz goal is to stay as one of the leader  in technology and innovation.they want to create more cars with green technology. Mercedes also is targeting younger audiences. they were weak in that field that most of the people who have Mercedes are on average 50 and up.one of there goals is to attract people form the age 25 to 40 so they could grow there market up to 75 million people. they have also subsides some cars so that a lot of more people have the chance to afford a luxury car. there are trying to fix another weakness is maintenance because Mercedes are expensive to maintain e. there product Portfolio is good because of the sedan they which make them compete with others. Mercedes will try to work these weakness, however it doesnt  stop them from reaching there goals they want to expand to Asia there ready establish in India. pollution is already affecting us in some way or another Mercedes is trying to make there cars better for the environment. for example. in 2015 they reduce the average of co2 emission in there cars from 129grams per kilometers to 123 kilometers and the target for 2016 was 125 they have reached there goal already.

History and Mission Statement

 

History of Mercedes-Benz

'It’s not the idea, it’s the implementation that counts.'

Gottlieb Daimler is born on 17 March 1834 in Schorndorf. After training as a gunsmith and working in France, he attends the Polytechnic School in Stuttgart from 1857 to 1859. After completing various technical activities in France and England, he starts work as a draftsman in Geislingen in 1862. At the end of 1863, he is appointed workshop inspector in a machine tool factory in Reutlingen, where he meets Wilhelm Maybach in 1865. In 1872, he becomes Technical Director of the gas engine manufacturer Deutz Gasmotorenfabrik, where he becomes familiar with Otto’s four-stroke technology. After differences with the Managing Director, he leaves the company in 1882. Daimler sets up a development workshop in his greenhouse at his Cannstatt villa to concentrate on developing petrol-driven four-stroke engines. Working with Wilhelm Maybach in 1884, he develops an internal combustion engine known today as the 'Grandfather Clock'. With its compact, low-weight design, the machine forms the basis for installation in a vehicle. The costs of trial operations soon consume Daimler’s entire fortune, however, so he is obliged to find business partners. He founds 'Daimler-Motoren-Gesellschaft' on 28 November 1890 together with Max Duttenhofer and his business partner Wilhelm Lorenz. But while Duttenhofer wants to produce stationary engines, Daimler prefers to focus on vehicle production, and a dispute ensues.

After Wilhelm Maybach resigns in 1891 due to unacceptable terms of contract, Daimler resorts to a ruse. He continues to build engines with Maybach, but the patents are all in his name. The increasingly tense relationship with Duttenhofer and Lorenz lead them to exclude Daimler as a shareholder. A deterioration in finances leads to stagnating technical development, which prompts DMG to attempt to reinstate Maybach in 1895. He refuses, pointing out that he would not come back without Daimler. In the end, commercial pressures result in both of them returning to the company. Thanks to the Phoenix engine built by Maybach, the Daimler engine gains popularity abroad. A group of English industrialists are prepared to pay 350,000 Marks for licensing rights. Maybach is appointed Technical Director of DMG, and Gottlieb Daimler receives a position on the Technical Board and becomes the Inspector General of the Supervisory Board. The return of both men to DMG is an unexpected boost for the company. Gottlieb Daimler enjoys this rapid development for only a short period of time. He dies of heart disease on 6 March 1900.

Mission Statement 

Our main business objective is to be the best provider for technical accessories
and collection. With innovative and high quality products, we ensure sustainable economic growth and a constant contribution to the group’s success.

We pursue this goal consistently by

• fulfilling our customers’ needs for individualization, enhanced attractiveness and additional features for their vehicle with our comprehensive portfolio.
• transferring the brand values of Mercedes-Benz, smart and Mercedes-AMG and their premium claim on our complete product range.
• developing products which stand for quality and safety and furthermore set standards in terms of innovation and outstanding design.
• ensuring powerful and efficient processes.
• looking at our employees as key success factor and offering them an attractive working environment.
• being a reliable and long-term oriented partner for our customers, suppliers, employees and colleagues.

Besides integrity, sustainability and mutual appreciation, our mission statement is the basis for all our business activities. It underscores our shared philosophy and is measure for dealing with each other – with the worldwide employees, business partners and customers. Furthermore it lays the foundation for a sustainable and successful business development.

WELCOME TO AMG

The dreams of people who love performance—this is the focus of everything we do at AMG. To fulfill them is our duty. To exceed them is our ideal. We are always prepared to go one step further, with superlative performance and sports cars that challenge the limits of physics. And with thrilling driving experiences that condense into unforgettable AMG moments. This is the World of Driving Performance: created to give our all and to extract even more—from every mile, and from every moment.

PASSION NEVER CUTS CORNERS.

In 1967, two automotive engineers with a passion for motorsports began fine-tuning engines for Mercedes-Benz racecars in an old mill. Today, as the performance division of Mercedes-Benz, AMG creates some of the most sought-after vehicles in the world. They're the product of skilled craftsmen, designers and engineers who live to test the limits, and one shared conviction: on the road to driving performance, short cuts never win the race.